Indigo Buti Kurti
Hand block-printed indigo cotton, soft-washed for everyday wear.
₹2,450
Velhe, Pune · Est. 2014
Colour, craft and joy — made by hand.
Block printed, screen printed and hand embroidered by the women artisans of the Jeewan Jyoti programme. 4,000+ women trained.
New in
Printed, embroidered, made by hand
Vanity Pouches, Set of 3
Lined cotton pouches in terracotta and indigo florals.
₹1,150
Everyday Cotton Tote
Sturdy carriers in marigold and rani pink, screen-printed by hand.
₹890
Floral Vine Bed Linen Set
Fresh-green vines and rose blooms on 200-count cotton.
₹4,600
Block-Printed Cushion Covers
Indigo and marigold florals on soft handloom cotton, pair of two.
₹1,290
Table Runner & Napkins
Traditional motifs reimagined for the modern dining table.
₹1,750
The Catalogue
Find your piece
Shop by Technique
Three crafts, one workshop
Hand Block Printing
Hand-carved teak blocks are dipped in natural pigment and pressed, motif by motif, along the length of the cloth. Every small shift of the hand stays visible in the finished repeat.
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Screen Printing
For larger repeats, our printers pull ink across a hand-cut silk screen on a forty-foot table. It lets a single motif travel cleanly across bed linen and totes without losing its handmade edge.
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Hand Embroidery & Aari Work
Aari is worked with a fine hook from beneath stretched fabric, building chains of silk thread into dense florals. It is the slowest of our crafts and the one our master artisans are proudest of.
Shop Aari Work →Our Impact
Every purchase pays a woman for her craft
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Women Trained
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Families With New Income
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Villages Reached
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Established
Our Story
Crafted with purpose. Designed with joy.
The thread that ties it all together
Since 2014, AKAI Label has been more than a design label. It is a living commitment to the women of rural Maharashtra — skill, dignity and income through the traditions of Indian craft.